Custom audiences What is custom audiences? Custom audiences is a method of targeting people with your ads based on the people who has previously visited your website or bought something from you before.
For example, you can install a Facebook pixel and google analytics code on your website to track and record users that come to your website. Then, when you go to run ads, you can create a custom audience and tell Facebook or google to target people who has already been to your website or already bought something from you.
You can also create a custom audience by uploading the email addresses from your email list. If the user's email address on Facebook matches the email address you uploaded, they will see your ad. You can also use custom audience to build a look a like audience. To learn more about how to build a custom audience, be sure to join my Digital Marketing Academy where I dive deep into how to run ads on facebook, google, bing, and yahoo. https://www.professorevidence.com/p/DigitalMarketingAcademy
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