Customer segmentation. What is customer segmentation? Customer segmentation is dividing and grouping your customers on the basis of demographics, lifestyle, income level, job titles, geography, psycho graphics, behaviors, gender, interests, age, marital status, family size, workplace, and many more factors. Customer segmentation is important because customers respond differently to different ads based on which group they fit into.
If you know which market segments your audience belongs to, then you can develop different marketing material to suit different market segments. For example, somebody who is married for 20yrs, newly married who is pregnant or expecting dad, and somebody who is single will not respond to the same set of ads. Therefore, you have to develop ads that would be appealing to people that has been married for 20 years. Ads that would be appealing to baby expecting parents, and different ad that would be appealing to a single person.
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