What is a marketing channel? Marketing channels are the ways that you use to reach your customers.
Digital marketing channels are usually categorized into four types of channels.
These categorizations are not set in stone, but rather they are used as a means to help digital marketers organized their thoughts.
Let’s dive deep into each channel. One-on-One: is a more direct form of marketing such as an email in your inbox or a text message on your phone or a chatbot messaging you online.
Search: people use words to express to search engines the idea of what they want.
Social: this is the equivalent of word of mouth of the internet
Broadcast: these are like digital billboards, signs on the road, flyers.
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